The power of people's stories in selling sport events

In this episode, Big Jim sits down with rugby league legend Jamie Peacock, the “Man of Steel,” to discuss the state of rugby league, the toughness of Northern players, Andy Farrell’s influence on the game, and much more. Insightful stories and expert perspectives from one of the sport’s greatest.

Learn more about your ad choices. Visit podcastchoices.com/adchoices