TCC Podcast #121: Going Beyond Copywriting with Nikki Groom

Copywriter and entrepreneur Nikki Groom joins Rob and Kira for the 121st episode of The Copywriter Club Podcast. Nikki is a high achiever who isn’t afraid of trying new things (like moving to America to start a business) so we asked her about her life as a copywriter and the new things she’s doing in her business. Here’s a look at what we covered in this fantastic interview: •  how she became an advisor, coach and marketing specialist •  why she moved to America to further her career •  what she does to prove her haters wrong •  what it took to get traction when she first started out on her own •  how she “forced” herself to quit by booking so much work she had to •  when she knew she had to double her rates (and how she did it) •  what she did to book herself out for three months at a time •  the mistake she made with her one-day package •  how Nikki has expanded her business beyond copywriting •  when you know you need to say “no” to an opportunity •  what she did to make a bigger impact (and get paid more) •  how we as copywriters can make a bigger impact with our brands •  why numbers are the wrong thing to focus on as you start to grow •  what she’s done to grow her own influence •  the difference between being a freelancer and a business owner •  what she does to develop great relationships • what the future of copywriting looks like to her Bonus... we asked Nikki a couple of questions about her podcast and what works when potential guests pitch her. These questions aren't included in this podcast, but you can find Nikki's answers in The Copywriter Underground. To hear all of this and more, click the play button below, or download it to your favorite podcast app (we like Overcast). You can also scroll down for a full transcript.   The people and stuff we mentioned on the show: Marie Poulin Nikki's website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you, to help you attract more clients, and hit 10K a month consistently. Rob:   For more information, or to sign up, go to thecopywriterunderground.com. Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for Episode 121, as we chat with brand strategist, copywriter, and storytelling expert, Nikki Groom, about creating personal brands that create a big impact; how storytelling humanizes our business; what it means to lead with empathy; and how copywriters can increase their income and impact without sacrificing their relationships and lifestyle. Kira:   So, welcome Nikki, it's great to have you here. Nikki: Thank you! I am so excited and happy to be here. Rob:   We're glad to have you. Kira:   We met in your mastermind that we'll talk about. So let's kick this off with just this story about how you ended up as a brand messaging storytelling strategist, creative coach, leadership consultant, all the things. How did you get there? Nikki: Yes. Well first, I think it's worth mentioning that there have been many, many iterations when it comes to the many job titles that I could attach to my work. And that's chiefly because, over the course of several years now, I've just learned so much. And actually it's kind of been this ongoing battle like, am I this? Am I that? And I'm kind of ... even though I do have all of those labels on my website, I am kind of allergic to labels, cause I'm like, ‘Well, it doesn't quite fit in this box. It's like this thing, and a bit of this thing.’