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Did you know the average adult only reads five books a year? This week, we're challenging this statistic and exploring how reading can be a superpower for personal growth, boosting your brainpower and setting the stage for success in every aspect of life. We'll also share insights from a real-life example of a fitness program we designed for a 65-year-old client battling shoulder issues and headaches, highlighting the importance of keeping training plans simple and effective.

We're also going to reveal the secret weapons of successful fitness industry professionals, and here's a hint - it's all in the books they read! Discover the power of bestsellers like 'ShoeDog' by Phil Knight, 'E-Myth' by Michael Gerber, 'Extreme Ownership' by Jocko Willink, and 'Conscious Coaching' by Brett Bartholomew in shaping your journey as a personal trainer. These books provide critical insights into understanding the human body, mastering communication, asking the right questions, and the importance of maintaining a positive mindset.

Finally, we're going to take you on a deep dive into maximizing exposure and pricing in the fitness industry. Learn how to become the go-to person in your community for fitness and nutrition, and harness the power of social media to achieve this. We'll discuss how to incentivize clients and touch on the basics of programming before taking a look at more complex books like 'Starting Strength' and 'Breckin' Treras'. So, buckle up, listen in and let's level up together in the fitness industry!

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