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The Tom Ferry Podcast Experience
The Rules of a Solid Database Marketing Plan | This Week in Marketing
Feb 21, 2024
Learn the rules of a solid database marketing plan. Focus on adding value, organizing events, email strategies, postcards, and social media retargeting to drive repeat business. Gain insights on reaching contacts effectively and building trust as a trusted advisor.
21:57
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Quick takeaways
- Hosting events can strengthen relationships with database contacts and establish credibility.
- Email newsletters are a valuable tool to provide content, position as an expert, and nurture relationships with contacts.
Deep dives
Event Experiences: Building Community and Deepening Relationships
Events are a powerful way to get face-to-face time with your database contacts and build community. These events can include client parties, holiday events, and community gatherings. By organizing events, you can establish a stronger bond with your contacts and position yourself as a trusted advisor. Events also provide social proof, showing that you are well-connected and trusted by a large gathering. Even if you're not the most outgoing person, there are ways to leverage events, such as partnering with local vendors or organizing smaller, more intimate gatherings like happy hours or coffee meetings.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode