338. How to Get a Multi 7 Figure Endorsement Deal With Arnold & Build a $500m Brand - Lessons From Fitness Industry Icon Cory Gregory Part 1/2

We were told this was the best guest speaker we've ever had in our private IFCA group and we are bringing you the 2 part interview today.

Fitness industry icon Cory Gregory is a serial fitness entrepreneur, been on 15+ magazine covers, co-founder of Muscle Pharm, and now owner of Max Effort Muscle and co-founder of Old School Gym in Granville, Ohio.

In part 1, we discuss Cory's childhood growing up in a coal mining family, why he felt he was destined for more, and what he did to begin his entrepreneurial journey.

Time Stamps:

(0:05) Apologies for the Fan Noise

(0:30) Our Guest Today

(4:30) Importance of Early Workout Days

(7:18) Cory's Childhood

(11:30) Stumbling on Columbus and Networking

(17:00) Authenticity

(32:16) Telling Your Story

(35:10) Success and Failure of Muscle Pharm

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