The Best One Yet 🏖️ “24/7/365 Spritz” – Aperol’s seasonal challenge. Spirit Airlines’ bankruptcy warning. 9-1-1’s emergency call startup.
Oct 7, 2024
Aperol is tackling its seasonal sales slump with creative strategies to keep the summer vibes alive all year round. Spirit Airlines faces a financial crisis, raising questions about fiscal responsibility in the airline industry. A startup called Prepared aims to revolutionize the outdated 911 emergency call system, leveraging technology for better communication. Additionally, there's a humorous look at current business trends and innovations, including AI's impact on public safety and the joys of convenient healthcare scheduling.
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Aperol's Success Story
- Aperol, founded in 1920, surged in the 1950s by combining Aperol with Prosecco and soda, calling it a Spritz.
- Acquired by Campari in 2003, Aperol's sales climbed annually, doubling Campari's sales, reaching nearly $1B.
Aperol's Seasonality Challenge
- Aperol faces seasonality; sales drop in colder months as its brand is associated with summer.
- They plan to expand to ski resorts, but a product adaptation may be more effective than marketing alone.
Beating Seasonality
- If seasonality is beatable, you must evolve the product, not just marketing.
- Consider product changes like Starbucks' Frappuccino, which transformed their summer sales.
