🏖️ “24/7/365 Spritz” – Aperol’s seasonal challenge. Spirit Airlines’ bankruptcy warning. 9-1-1’s emergency call startup.
The Best One Yet
Navigating Seasonal Challenges: Aperol's Strategy to Stay Relevant Year-Round
This chapter examines the seasonal hurdles facing the popular summer drink Aperol and its efforts to sustain sales during the colder months. It includes personal stories, an overview of the brand's history and strategies, and highlights the need for genuine product evolution beyond marketing tactics.
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