Millionaire University Why Your Sales Page Isn’t Converting (And It’s Not Your Offer) | Martin Cris
May 9, 2025
Martin Cris, a seasoned web designer with 15 years of experience in creating high-converting sales pages, shares invaluable insights into why your sales page may not be converting. He emphasizes the importance of clear copy and effective structure over flashy design. Learn the critical role of a compelling hero section and why understanding your audience is key. He also discusses leveraging testimonials for social proof and the balance of using videos and text in your presentation. Start simple and iterate for better results!
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Prioritize Structure and Copy
- Focus mainly on structure and copy to create an effective landing page.
- Design is less important especially in the beginning; clarity beats fancy graphics.
Landing Page vs Website Analogy
- A website is like a house with multiple rooms representing pages.
- A sales or landing page is a single focused room dedicated to one specific offer or goal.
Start With One Focused Offer
- When starting out, focus on one offer with a dedicated landing page instead of building a whole website.
- Create an audience first, then direct them to a targeted landing page to boost conversions.