Episode 141: Marketing to Skeptical Audiences Product Marketing, Security, and AI

In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Stas Neyman, Director of Product Marketing at Akamai, to unpack the art (and challenges) of marketing to technical and security-minded audiences.

They dive into:

-Why technical audiences are skeptical of marketing - and how to earn their trust

-How to market security solutions without fluff (and avoid credibility traps)

-The role of analysts, peer validation, and technical proof in enterprise buying decisions

-Best practices for competitive positioning without falling into feature wars

-How product marketers can support sales teams during enterprise security reviews

-The future of AI adoption in the enterprise and its security implications

If you’re in B2B product marketing, sales, or security, this is a playbook on how to communicate with the most skeptical - and most important - audiences.

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