#747 What if the smartest move you make this year isn’t scaling bigger — but pivoting back to what actually matters? In this episode, host Brien Gearin welcomes back “micro-business mega fan” Christine Gritmon for a timely conversation on making smart business pivots heading into early 2026. Christine shares her winding path from corporate beauty to journalism to social media strategy — and how years of working in personal branding led her back to her roots: supporting the tiniest founder-led businesses that often get overlooked in “scale at all costs” spaces. Together, they break down what makes a good pivot (listening, evidence, and market reality) versus a reactive one, and why Christine is shifting from 1:1 coaching into community-driven events, expert-led panels, and an eventual global hub designed specifically for solopreneurs. Christine also explains how selling gets easier when you’re offering something bigger than yourself — and leaves listeners with a clear reminder: entrepreneurship is about writing your own rules, adapting fast, and building a business that actually fits your life!

What we discuss with Christine:

+ Knowing when a pivot is necessary

+ Good pivots vs. reactive pivots

+ Listening to market signals

+ Micro-businesses being overlooked

+ From 1:1 coaching to community

+ Events as scalable value

+ Selling without selling “yourself”

+ Building something bigger than you

+ Founder-led businesses matter

Thank you, Christine!

Check out Christine Gritmon at Gritmon.com.

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Signs That You Should Pivot Your Business in 2026 — And How to Do It! | Christine Gritmon