The Advanced Selling Podcast Scaling Authenticity in Sales with John Wechsler
Jan 28, 2026
John Wechsler, CEO and founder of Spokenote, builds scalable, authentic personalized video for sales. He explains why authenticity wins when the moment matters. He tells Spokenote’s origin from a sticker pack to dynamic video snippets. He outlines how modular videos scale with CRM data and urges sellers to embrace imperfection and vulnerability on camera.
AI Snips
Chapters
Transcript
Episode notes
Moment Over Message
- When the moment matters more than the message, authenticity must replace automation.
- John Wechsler says authentic, non-generative video wins in high-stakes communications.
Shaving Head To Own The Narrative
- John shaved his head alongside his mother to own the narrative during her lymphoma treatment.
- He uses this personal story to show why truly authentic communication matters in sensitive moments.
Build Modular Videos From CRM Data
- Pull CRM data and build modular video snippets tied to persona variables for scalable personalization.
- Use those snippets to create many tailored videos without changing rep workflows.