The GaryVee Audio Experience How I Knew We Were Dangerous
Feb 18, 2020
David Griner, creative editor for AdWeek, dives into the daring world of advertising. He discusses VaynerMedia's bold Super Bowl commercials and how they challenge the status quo in a competitive landscape. Griner highlights the emotional power of ads, like the impactful Budweiser spot with Dwayne Wade. The conversation also touches on navigating sensitive moments in advertising, reflecting on how events like Kobe Bryant's passing reshape brand messaging. Expect insights into creativity, consumer engagement, and the industry's evolving identity.
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First Super Bowl Ad
- Gary Vaynerchuk's first Super Bowl ad with Planters was well-received, leading to more opportunities.
- He wasn't in love with the creative, but it achieved business goals and garnered attention.
Industry Enigma
- VaynerMedia is an enigma in advertising, prioritizing business results over traditional metrics like awards.
- They focus on client needs and consumer attention, leading to a different approach.
Polarizing Figure
- Gary Vaynerchuk discusses the advertising industry's perception of him as a polarizing figure.
- He believes his external presence and candid nature contribute to this view.
