How To Grow Your Personal Brand with PR: The Step-by-Step-Process to Land Coverage With Kathy Casciani

Are you tired of constantly churning out social media content to build awareness, credibility, and visibility for your personal brand as a woman in business?

Good news—there's another visibility stream to leverage, and it's easier than you think: public Relations or PR.

You don’t need to be a large company with deep pockets to benefit from the power of PR. And more good news: garnering PR is a teachable skill. Now more than ever, the media wants to hear from subject matter experts, small businesses, and even solo businesses. 

This week's expert guest is Kathy Casciani, founder of Azul PR + Communications, which helps founders of service-based businesses and professional service providers use their subject matter expertise to gain visibility and land media coverage. 

Learn: 

• What is a PR and what it's not
•  How PR is changing and what it looks like today 
• Why small businesses can (and should) do their own PR
• Dos and Don'ts for PR + never do this one thing to a journalist)
• How to use social media to connect with journalists 
• The 3Cs to landing PR the right way

Link
Connect with Kathy Casciani on LinkedIn

Ready for PR?

Ready to get started with Personal Branding & PR?  Contact me to learn more about how to build your personal brand and PR strategy roadmap. Learn more at https://michellebgriffin.com/theroadmap/

Ready for more in-person connection? My next in-person brand and business retreat will be announced soon. Contact me for more details. 

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
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