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The Modern Mind
#93 | James Exton | Hard Work And Discipline Is All You Need.
Mar 11, 2024
James Exton shares his inspiring journey from barrister to co-founder of LDN Muscle, emphasizing hard work and discipline. He discusses his work with the prison system, helping inmates become personal trainers. The podcast explores the transformative power of fitness in rehabilitation and the importance of setting goals and overcoming challenges.
01:08:33
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Quick takeaways
- Success stemmed from genuine advice and dedication, turning passion into a lucrative business.
- Transparency in a crowded market attracted a following seeking authentic transformation guidance.
Deep dives
The Beginning of London Muscle as a Hobby Turned Business
Starting as a hobby with no clear business plan, London Muscle gained traction due to the twins' genuine advice and aesthetic transformations. As questions and interest grew, the brothers saw the commercial potential, turning their passion into a business that quickly hit the quarter-million mark in the first year with a strong work ethic and relentless dedication.
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Discover
highlights
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