E280 John Carpenter, CTO and Sunil Sharma, Chief Operating Officer at Blacksquare

Today's guests are John Carpenter, Chief Technology Officer and Sunil Sharma, Chief Operating Officer at Blacksquare in Calgary, Alberta, Canada. Founded in 2010, Blacksquare is the global leader in digital transformation of the alcohol industry. BlackSquare has become the global leader in end-to-end digital and ecommerce solutions for international liquor brands, providing the tech and infrastructure required to sell their products online all around the world.

After discovering that there were no suitable software solutions capable of fully integrated management of global DTC alcohol sales, their product Insight was born. This innovative technology integrates consumer acquisition, ecommerce, fulfillment and logistics into a single platform, giving brands seamless access to the data needed to reach their customers where they are. Insight allows brands to take control of the entire customer experience by eliminating fragmentation in the supply chain.

In the episode, John and Sunil will talk about:

Who are Blacksquare and problems they are solving for clients,

What makes them stand out in the market,

Generating insights into buyer and user behavior,

Challenges that the engineering team need to overcome,

Their unique offerings to customers, and

Interesting data science projects they are working on