Lisa Johnson, helps business owners add semi-passive income streams to their lives. Topics covered include the importance of semi-passive and passive income streams, the value of making mistakes and learning from them, and the significance of building an audience early on. They also discuss the tax implications of winning on game shows and share options for adding semi-passive income streams to a business. Scaling to 7 figures with semi-passive income streams is explored, along with surrounding yourself with the right people and taking action.
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Quick takeaways
Having a semi-passive or passive income stream is crucial for earning while managing other responsibilities.
Building an audience early on is essential for successful creation and launch of a passive income stream.
Deep dives
The Cash System for Creating Semi-Passive Income
Lisa Johnson shares her Cash System for creating semi-passive income streams. The system consists of five steps: identify your target audience, grow and nurture your audience, establish the necessary systems and structures, implement effective launch strategies, and prioritize customer satisfaction. Lisa emphasizes the importance of having an audience before creating and selling a product or service. She advises against spending excessive time developing a product without validating its demand. Additionally, Lisa addresses common mindset challenges, reminding entrepreneurs that everyone has unique knowledge and expertise to offer. She encourages starting the journey to passive income by building an audience, ensuring a head start when launching a product.
The Importance of Building an Audience
Lisa highlights the significance of building an audience before launching a product or service. She emphasizes the value of creating a community that knows, likes, and trusts the entrepreneur. Building an audience can be accomplished through various channels such as email lists, social media platforms, or specialized groups. Lisa stresses the need to consistently provide value to the audience and nurture relationships through engagement. By growing an audience, entrepreneurs can gain insights, validate product ideas, and create a customer base for their semi-passive income streams.
The Cash System: Developing and Launching a Product
Lisa introduces the Cash System, a step-by-step process for developing and launching a semi-passive income stream. The system comprises five stages: determining the target client, growing and nurturing an audience, establishing systems and structures, implementing effective launch strategies, and ensuring customer satisfaction. Lisa recommends researching and understanding the target audience's needs and desires before creating a product. She emphasizes the importance of leveraging effective funnels and marketing techniques to nurture and engage the audience. Additionally, Lisa emphasizes the significance of structuring and delivering the product in a way that aligns with both the entrepreneur's preferences and the audience's needs. Finally, she underlines the importance of continuous improvement and customer support to maintain customer satisfaction and retention.
Overcoming Mindset Challenges
Lisa addresses common mindset challenges that may hinder entrepreneurs from pursuing semi-passive income. She tackles the notion of imposter syndrome, highlighting that everyone possesses unique knowledge that others can benefit from. Lisa suggests exploring alternative areas of expertise, such as past work experience or personal hobbies, in addition to the entrepreneur's current field. She encourages individuals to embrace the idea that someone else already offering a similar product or service indicates a market demand. By reframing mindset hurdles and acknowledging individual expertise, entrepreneurs can overcome self-doubt and tap into profitable opportunities.
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Lisa Johnson helps business owners add semi-passive income streams to their lives so that they can work less but earn more. She's also a Mum of 8 year old twins and lives in the UK.
Top 3 Value Bombs
1. You need a semi-passive and passive income streams to help you earn while focusing on your other duties and responsibilities.
2. It is acceptable to make mistakes because you can learn from them.
3. Even if you are not yet sure of what you are going to do for your passive income stream, start building an audience as early as possible.
Take the quiz to identify your focus areas and start your passive or semi-passive income journey today - Cash Calculator Quiz
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