

Why Your Brand Is Who You Are, Not What You Post | Ep 275
42 snips May 19, 2025
Discover the grit behind personal branding—it’s not just about new clothes or catchy posts. Leila emphasizes the importance of consistent behaviors and facing uncomfortable truths for genuine transformation. She explains how your brand reflects your reality, urging listeners to leverage their environment and inner circles for growth. Consistency and authenticity are key in shaping an impactful personal brand, steering clear of superficial changes. This journey inspires self-awareness and a commitment to true self-improvement.
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Consistency Builds Real Brands
- Real brands become undeniable by consistent behavior over time, not by going viral instantly.
- Consistency behind the scenes builds trust and authentic reputation, not flashy announcements or PR.
Leila's Executive Presence Struggle
- Leila struggled with low executive presence, fearing arrogance, which hurt her brand after selling her company.
- She learned to lead with confidence and advocate for herself to build the brand she wanted.
Change Habits to Change Brand
- To change your brand, stop harmful behaviors and start new, aligned habits.
- Remember, your brand is a lagging indicator and may take over a year to reflect changes consistently.