The Primary Job Of EVERY Marketer

Today's episode is all about my second marketing law, and it's a game-changer. I used to struggle by creating what I thought people wanted, but the key is to listen intently to what the customer actually wants. 

Most marketers make the mistake of assuming customer needs, but we need to meet them where they are and understand their fears and desires. Pay attention to their words and actions, ask open-ended questions, and use their exact language in your marketing. The goal is to lead them from their current state to their desired outcome, using their terms. This week, focus on observing and understanding your audience on a deeper level. 

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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.