What do you think of having a “smarketing” department? It’s one team, essentially, with two interior sets: marketing and inside sales. In this episode of The Marketer’s Journey, I interview Edwin Abl, CMO at Modulr, about heading up the smarketing department. What we talked about:
- The entrepreneurial mindset inspires marketing leadership in so many ways
- Where should SDRs sit, marketing or sales? (Marketing, actually)
- Why you should put your laptop and phone in the cupboard after 7:30 PM
Check out this resource we mentioned during the podcast:
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The Marketer's Journey