The Product Experience Misconceptions about burnout in product management - Evie Brockwell (Product Leadership Coach)
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Jan 22, 2025 
Evie Brockwell, a seasoned product consultant and coach from Booking.com, joins the conversation to tackle the pressing issue of burnout in product management. She shares her own experiences and discusses alarming burnout statistics while emphasizing self-care and the significance of recognizing warning signs. The chat reveals common misconceptions, including the myth that women suffer from burnout more than men. Practical strategies for prevention, fostering open communication, and creating aligned values in teams are also highlighted, offering vital insights for professionals seeking balance.
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Burnout in Product Management
- Burnout is prevalent among product people due to personality types (high-achievers, perfectionists) and the nature of the role.
- Product roles involve fast-paced environments, constant decision-making, context switching, and influencing without direct control.
Defining Burnout
- Burnout is defined by negative feelings towards work, exhaustion, and other symptoms lasting three months or more.
- While the WHO defines it as workplace-related, it can occur during job searches or other work-related activities.
Causes of Burnout
- Two factors contribute to product management burnout: personal and organizational.
- Personal factors include high-achieving personalities, while organizational ones include the fast-paced nature of startups and corporate settings.