Marketing Matters with Ashley Brock
#18: When Should You Start Marketing and Running Ads For Your Business?
Mar 22, 2024
Ashley Brock, a marketing strategist dedicated to elevating small businesses, dives into the nuances of effective marketing beyond just ads. She emphasizes the importance of timing and foundational elements like a strong website and product viability before launching campaigns. Discussing the pros and cons of learning marketing skills now versus later, Ashley also highlights real-life success stories and invites listeners to join a community challenge aimed at skill enhancement and support among small business owners.
22:39
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Quick takeaways
- Effective website design is crucial before running ads, as a poor user experience can waste ad spend and frustrate potential customers.
- Learning marketing skills early can significantly enhance business success and create opportunities for engaging with potential customers effectively.
Deep dives
Timing for Advertising
It's essential to understand the right timing for launching ads within a marketing strategy. Running ads should only be considered if your website is user-friendly and intuitive; a poorly designed website can lead to wasted ad spend, as potential customers find their experience frustrating and uninviting. This means that before investing in ads, one should ensure their website guides visitors smoothly toward a conversion action. Furthermore, it’s crucial to have something to sell; attempting to run ads without a product or service to offer can lead to ineffective campaigns and missed opportunities.
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