Win With Paid Ads

Meta is pushing automation harder than ever — but does that mean manual targeting is disappearing? In this episode, Ashley breaks down the real differences between manual control and Advantage+ AI, when each one works, and why understanding Meta's shift is critical for your ad strategy. You'll learn: 🎯 When Advantage+ actually performs — and when manual targeting still wins 🎯 Why automation isn't always the answer for consistent lead quality 🎯 What would happen if Meta removed manual controls (and how to prepare now) 🎯 How to diversify your ad strategy for 2025–2026 so you stay ahead If you want clarity on what's really changing on Meta, this episode gives you the roadmap. Join the Win With Paid Ads Challenge to test manual vs Advantage+, build stronger retargeting stacks, and future-proof your strategy. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

OpenAI is exploring ChatGPT ads, and early adopters could gain a huge advantage. In this episode, Ashley breaks down what's known so far, predicted ad formats, and her playbook for being first to test. Learn how to: 💙 Spot early opportunities with sponsored answers, lead-gen chat, commerce integration, and remarketing hooks. 💙 Prepare your tracking, audience maps, and creative for rapid testing. 💙 Capture intent on ChatGPT and convert across Meta, YouTube, and other platforms. 💙 Understand CPM/CPC trends and why early ads may be the cheapest before markets crowd. 💙 Plan for 2026 as conversational demand generation goes mainstream. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

This Thanksgiving, Ashley and Kyle get real about what it takes to fill your own cup so you can overflow for others. They share their personal struggles, breakthroughs, and the tools that helped them move from resistance and scarcity to abundance and generosity. 🎯 What You'll Learn in This Episode: ✨The Struggle: Kyle's resistance to counseling: fear, pride, cost, and stigma -- and what "not okay" looked like in their lives. ✨Advice for couples: guidance for the resistant spouse and hopeful partner alike. ✨From empty → overflow → generosity: How profits fuel purpose, abundance enables giving, and why generosity starts at home. ✨Introduction to Cumberland Counseling Center, their mission, and this year's five-figure donation + matching announcement. ✨ How listeners can contribute time, money, or shares if they're able. 🙏 Special Thanks: Robert @ Rowanfilms for donating video production. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

What's it really like spending a full day learning directly from Alex Hormozi and the Acquisition.com team? In this episode, Ashley answers the Top 10 questions her followers asked about her once-in-a-lifetime experience inside a private mastermind with Alex and nine other business owners. Ashley invested six figures to be in that room — and she's pulling back the curtain on what it was actually like, what she learned, and how she's applying it to scale The Power of Paid Ads. Inside this episode: 💡 The biggest mindset shifts from Alex Hormozi & Leila's team 📈 Key takeaways on scaling, leadership, and operations 💬 The most-asked questions from Ashley's followers — answered 🔥 How investing in high-level rooms changes how you think, lead, and grow If you've ever wondered what happens behind the scenes at an Acquisition.com mastermind or what it's like to invest big in your own growth, this episode gives you a raw, inside look. Videographer, Robert: @rowanfilms Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

It's the biggest shopping week of the year — and Ashley is breaking down how to win with paid ads during the Turkey Five (Thanksgiving Day through Cyber Monday). In this episode, Ashley shares her top Black Friday and Cyber Monday ad tips — from timing and creative strategy to understanding buyer psychology during this fast-paced five-day shopping window. She dives into why most people are last-minute shoppers, how to make purchasing as easy and seamless as possible, and what ad strategies actually move the needle during this season. You'll learn: 🦃 What the "Turkey Five" means for your ad strategy 💸 How to stand out in a flooded Black Friday feed 🛍️ The key to converting last-minute buyers ⚡ Ashley's go-to campaign setup tips for higher ROI If you're running Facebook, Instagram, or Google ads this holiday season, this episode will help you plan smarter and capture the rush when people are ready to buy. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

In this episode, Ashley sits down with her Executive and Personal Assistant, Rose, for an honest conversation about what it's really like to manage both sides of her world — business and personal. Rose shares how she originally pitched herself for the role after connecting with Ashley through her husband (who happens to work with Kyle, Ashley's husband), and how that bold move turned into a full-time position that blends both professional strategy and personal support. Together, they discuss the balance between being an EA and a PA, how some weeks are heavy on business operations and team support, while others lean more into household management and personal logistics. If you've ever wondered what it looks like to have (or be) an assistant who keeps the CEO running smoothly in every area of life, this episode pulls back the curtain on the rhythms, challenges, and trust that make it all work. House Manager and Executive/Personal Assistant Resources https://www.paidadscoaching.com/house-manager Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

Running a business doesn't mean doing everything yourself, it means knowing what actually moves the needle. In this episode, Ashley pulls back the curtain on how she structures her life and business as a CEO without sacrificing her sleep. From prioritizing her day to day for the Paid Ads Academy to how she delegates at home, Ashley is sharing an inside look at how time blocking can change the game for getting things done. She shares the real systems behind the scenes: her house manager, private chef, and babysitting support — plus the mindset shifts that allow her to protect her time, energy, and creativity. Whether you're leading a team, managing clients, or juggling both work and home life, this episode will challenge you to focus on what matters most and let go of what doesn't. Tune in to learn how to build a schedule that supports both your business growth and your life balance. Peak Performance Book Buy Back Your Time Book Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

Reactions are distractions, but responses are transformation. In this episode, Ashley breaks down the powerful difference between reacting and responding, and how this simple mindset shift can literally rewire your brain. Whether it's in relationships, business growth, or scaling your ads, learning to pause and respond from your prefrontal cortex (not your amygdala) can change everything. Listen as Ashley dives into the science behind emotional regulation, the impact it has on decision-making, and how to start applying this in every area of your life. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

Influencers already have what most businesses are chasing...trust. That loyal audience, the solid ground of followers, is the ultimate unfair advantage. In this episode, we're breaking down how influencers can use paid ads to pour gasoline on an already burning fire — turning organic reach into scalable, consistent growth. Ashley dives into the long-term effects of owning your audience instead of relying solely on social media platforms. From where to strategically place your ads, to how Amazon attribution links can track real results, and how influencers can leverage their following for more than just one-time conversions. Most influencers only get paid on the cart value — but the real money is in everything that comes after: bonuses, repeat purchases, and brand relationships built on data and trust. If you already have followers, this episode will show you how to turn that influence into a sustainable business model that keeps paying off long after the first click. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

In this episode, we sit down with Amber Ginn, International Board-Certified Lactation Consultant (IBCLC) and founder of The Latch Link, a national telehealth practice serving moms across the country. After joining Paid Ads Academy and completing her VIP Day, Amber implemented the Paid Ads Playbook and completely transformed her business — scaling her client base, expanding her reach nationwide, and hiring six new team members in just four months. She shares how she shifted from doing it all herself to leading a growing team and building a scalable marketing system that attracts dream clients consistently. We talk about: - How Amber moved from one-on-one consults to a national telehealth model - The systems and mindset shifts behind rapid team growth - What changed when she launched her first paid ads - How she's using the Paid Ads Playbook to create sustainable momentum Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley Connect with Amber Ginn: Instagram: @thelatchlinkwithamber