Today in Focus The surprising truth about Reform voters
Nov 14, 2025
Aditya Chakrabortty, a Guardian columnist specializing in political and economic analysis, unveils the surprising truths about Reform voters from a groundbreaking survey. He identifies five distinct voter tribes, explaining their diverse motivations—from economic worries to social issues. Aditya highlights unexpected concerns about the environment among the Squeezed Stewards and examines how perceptions of immigration differ across groups. He also discusses Reform's internal contradictions and how mainstream parties might win back these persuadable voters.
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Largest Survey Of Reform Voters
- Hope Not Hate surveyed over 11,000 people who would vote Reform to map who they are and why they vote that way.
- Reform voters are now the top party in 150 recent opinion polls, making this the most consequential voter group in Britain.
Working-Class Core With Economic Grievances
- One tribe, the "working right," are older, largely white, economically insecure voters from post-industrial areas who want stronger worker rights.
- They followed Farage from the Brexit party and back his promise to stand up for economically struggling communities.
Affluent Voters Want Tax Cuts
- A distinct "hardline conservatives" tribe are often prosperous, living in safe Tory areas, and primarily motivated by lower taxes.
- Their priorities directly conflict with the working right over issues like minimum wages and worker rights.