The Millionaire Real Estate Agent | The MREA Podcast 35. Football Tailgates and High Standards With Tricia Gray
In Tuscaloosa, Alabama, college football is a way of life. Tricia Gray knows this well and fully taps into it for her real estate business. Today, Tricia joins us on the show to share the strategies that help her team consistently achieve their goal of 500+ units year after year.
Tricia’s team taps into their community’s natural source of energy: College football. They host tailgates, send out season schedule magnets, and bring on college interns to help funnel those touches into leads.
But she doesn’t rely on energy alone. Tricia walks us through how she and her business partner-husband enforce high standards for their team: Everyone must hit 30 deals per year. We talk about the importance of internal drive, thorough hiring processes, and “speed to lead.”
Even if the phrase “Roll Tide” isn’t your cup of tea, take a listen, and you’ll learn a ton.
Resources:
- Listen to Episode 25. Ben Kinney’s Three Real Estate Success Principles
- Read Option B: Facing Adversity, Building Resilience, and Finding Joy
- Check out the Millionaire Real Estate Agent Playbook
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