Monetizing Your Podcast with Heather Osgood

25 snips

Jul 30, 2025

Heather Osgood, founder of True Native Media and The Podcast Broker, dives deep into monetizing podcasts. She emphasizes that success comes from action over planning and urges aspiring podcasters to think like content creators to attract sponsorships. Osgood shares that a podcast is not just a hobby, but a valuable business asset ripe for selling. The conversation also highlights the evolution of podcast advertising and the importance of networking, showcasing how collaboration can drive growth in the industry.

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ADVICE

Take Action for Success

Take action quickly rather than over-planning and waiting for perfect conditions.
Results come from doing, not just researching or planning endlessly.

INSIGHT

Shift to Content Creator Mindset

Podcasters need to think like content creators, not just podcasters, to attract brand sponsorships.
Brands seek influencers with reach beyond audio, including social media and newsletters.

ADVICE

Prepare Before Monetizing

Ensure your podcast audience is large and engaged before seeking advertisers.
Consider partnering with a rep firm to help secure sponsorships and understand your show's value.

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Heather Osgood founded True Native Media, a podcast representation agency specializing in podcast advertising, and The Podcast Broker, a service that facilitates the buying and selling of entire podcasts.

Top 3 Value Bombs

1. Podcasting success comes from action, not over-planning.

2. Think like a content creator, not just a podcaster, to attract sponsorships.

3. Your podcast is a business asset - build it to one day sell it.

Premier Podcast Representation Agency. Learn more about monetizing or buying/selling podcast - True Native Media

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