Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service 668. Mastering Communication, CRM, and Reputation Management for Small, Local Businesses
TODAY'S EPISODE KEY TOPICS & SUBTOPICS
- How to optimize your communication with customers
- Tips and strategies for improving communication channels and customer relationship management
- Focusing on the customer experience
- Overcoming the marketing challenges you face as a small business
- How to meet customers where they're at
- Adding channels of communication to your contracting business, like a text line and website chat
- Generating and managing leads with an automated CRM system
- Driving ROI through customer communication and external services
- The benefits of using Signpost's live answering and reputation management services
Strong communication, especially with customers, is critical for small, local businesses to thrive in their communities. So, what strategies can you use to optimize your communication and manage your customer relationships?
Meet Laura Nelson, VP of Marketing at Signpost, a technology company that develops CRM and marketing automation software for local businesses and contractors to build relationships with new and existing customers.
Join us as we talk with Laura about how to better communicate with your customers and create a strong reputation in your industry and community.
In this episode, we discuss:
- Overcoming the marketing challenges you face as a small business
- How to optimize your communication with customers
- Driving ROI through customer communication and external CRM services
Check out these resources we mentioned during the podcast:
- Learn more about Signpost
- Join the Service Business Mastery Facebook group
Meet the Hosts:
Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.
Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He's also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn.
Meet the Guest:
Laura Nelson is the VP of Marketing at Signpost. Laura is skilled entrepreneurial manager with experience in a variety of roles, including marketing, business management, and editorial functions. Strategic mindset, effective communications abilities, and a strong sense of storytelling. Experience with marketing SaaS and consumer platforms on strong growth trajectories and collaborating with strategic partners to create scalable programs.
Links to content here:
www.linkedin.com/in/lauraliznelson
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