Blame it on Marketing ™ Small but MIGHTY marketing teams | E45 (Part 2) with 2 Pizza Marketing
Feb 29, 2024
Ashley McGovern, Head of Content Strategy at Real Inc. and co-host of the 2 Pizza Marketing podcast, dives into the nuances of small marketing teams. She discusses the vital balance of workload and priorities while emphasizing authentic communication and transparency between leadership and marketing. Tips on effective time management, creating supportive systems, and the power of saying no are shared. Ashley also highlights the advantages of structured creative processes to nurture collaboration and focus in achieving business goals.
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Focus on Current Progress
- Balance limited resources in small marketing teams by focusing on current progress.
- Constantly ask if your work adds value, even if the final outcome isn't successful.
Systems, Processes, and Agreements
- Establish clear systems, processes (SOPs), and agreements for efficient small team marketing.
- Get agreements from team members to avoid miscommunication and ensure accountability.
The Power of No
- Learn to say no to requests that don't align with goals.
- A "no" button can help establish boundaries and prioritize tasks.