Blame it on Marketing ™
Small but MIGHTY marketing teams | E45 (Part 2) with 2 Pizza Marketing
Feb 29, 2024
Ashley McGovern, Head of Content Strategy at Real Inc. and co-host of the 2 Pizza Marketing podcast, dives into the nuances of small marketing teams. She discusses the vital balance of workload and priorities while emphasizing authentic communication and transparency between leadership and marketing. Tips on effective time management, creating supportive systems, and the power of saying no are shared. Ashley also highlights the advantages of structured creative processes to nurture collaboration and focus in achieving business goals.
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Quick takeaways
- Efficient small marketing teams benefit from the 'two pizza rule,' fostering agile decision-making and collaboration amid limited resources.
- Setting clear boundaries and maintaining open communication allows marketers to prioritize effectively while enhancing accountability and productivity.
Deep dives
Embracing the Two Pizza Rule
Efficient small marketing teams thrive under the 'two pizza rule,' which emphasizes keeping team sizes manageable for enhanced agility. This concept suggests that meetings should only include enough members to be fed by two pizzas, allowing for faster decision-making and implementation. Small teams face unique challenges, including juggling multiple roles, time constraints, and limited budgets, but with a focused and collaborative approach, they can navigate these hurdles effectively. The podcast highlights that having a small team should not be viewed negatively, but rather as an opportunity to work more efficiently and adaptively.
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