Using Your Podcast for Lead Generation with Sam Munoz

A drum I’ve been beating for a while is you don’t need sponsors to make money podcasting. In fact, it might not even be the best way to make money. What if you had a product so perfectly aligned with the audience of your podcast, that you could get your listeners to buy it? That’s exactly what Sam Munoz does, and her approach to free content is admirable. If you have ANY business where you’re creating content, you need to hear this conversation. Plus, in Build Something More, Sam and I exchange stories about the time we wrote code for robots.

Top Takeaways:

• It’s OK to get paid for your thoughts. Whenever Sam thinks about free content, she tries to connect it back to her paid offerings. After all, if you’re doing something for your business, what you’re doing should be in the service of making your business succeed.
• You need to spend your time wisely. When you don’t have the margin to think about how your content, which is a lot of work, serves your business or your paid offerings. This hurts you, and your audience, who should benefit from your services.
• Sam’s podcast serves as the top of the funnel for her mentorship. The audiences align perfectly, and her consistent call to action provides enough repetition for people to turn into students. This works perfectly for her because everything aligns so well!

Show Notes:

• Sam Munoz
• Sam on Twitter
• Mighty Networks
• How Making Helpful Content is the Right Way to Sell Products with James Laws
• The Intentional Bookshelf
• Join the Creator Crew

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