We're Not Marketers Klue (battlecards) don't close deals, buying champions do
AI-powered competitive intel is the new snake oil, and executives are buying it by the gallon. While everyone's obsessing over ChatGPT doing their research in 20 minutes, they're missing the point entirely—your buying champions don't need a 30-page report about why your competitors suck. They need ammunition to win internal battles with their CFO, their boss's boss, and six other stakeholders who couldn't care less about your feature comparison chart. Tune in for the brutal truth about why most competitive intel is just expensive garbage and what champions actually need to get deals done.
What to expect while listening...
Why executives trust ChatGPT more than their own product marketers (and why that's insane)
The "30-page report trap" that makes buying champions want to quit deals
Eric's AI horror story: When ChatGPT said their product was live before it existed
Gab's "structural laziness" hack that 9x'd his ad creation speed
Why competitive intel is becoming the "B2B scapegoat" for lazy thinking
The four deadly traps killing your win rates (spoiler: volume isn't success)
How "gotcha moments" backfire and destroy champion relationships
Why CEO handshakes don't close deals anymore (ask Dropbox about Crayon)
The comparison page problem: All green checkmarks vs. all red X's
Zach's client who said ChatGPT delivered more in 20 minutes than his expertise
If you've ever wondered why your competitive intel doesn't actually win deals, or if you're tired of executives waving their ChatGPT reports around like they just discovered fire, this episode will either save your sanity or make you question everything. Either way, your champions will thank you.
Timestamps
02:00 The Ugly Truth About AI-Powered Competitive Intel
07:00 AI vs. Human Expertise: The Battle for Trust
13:00 The Four Traps Killing Competitive Intel Programs
18:00 Why "Laziness" is Ruining B2B Sales Enablement
24:00 Gab's Messaging Sprint Success Story
31:00 What Champions Actually Need to Win Deals
36:00 The Death of CEO Handshake Deals
40:00 How to Train AI Without Losing Your Mind
44:00 MIT Study: ChatGPT is Eroding Critical Thinking
47:00 Season Wrap-up & See You Next Season
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