There are few sports that can match the sheer intensity and pure competition of mixed martial arts. The Professional Fighters League is capitalizing on that excitement with some innovative technology to capture and distribute real-time fighter data and analytics. PFL CEO Peter Murray joins Jason, Barr, and Lynch to discuss using Smart Cage and biometric data to enhance the viewing experience, the new partnership with DraftKings, and the process of reaching a global audience.
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Bloomberg Business of Sports