The House of Blueberry is creating its own line of digital fashion, addressing a market that is expected to grow to $2.5 billion by 2028. It began via character customization in RPGs, took center stage in design and life simulation games like The Sims, and exploded with the onset of the pandemic and UGC platforms like Roblox and Zepeto. TLDR: Drip is going digital. House of Blueberry Chief Creative Officer Ashley Hopkins and Head of Business Development Emily Eitches join us to discuss the trends of self-expression, the importance of brands and communities, and lifestyle and fashion in digital worlds — as well as how the House of Blueberry plays a role in this space, its recent partnership with the Clueless IP, and how they support platforms like Roblox, Zepeto, and Second Life.
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Sound design by Gavin Mc Cabe.