
New Books in Communications Andrea Kitta, "The Kiss of Death: Contagion, Contamination, and Folklore" (Utah State UP, 2019)
Nov 8, 2025
Andrea Kitta, an Associate Professor of Folklore at East Carolina University, dives into the intersection of contagion and folklore. She discusses the role of narratives in public health, arguing that storytelling is key to building trust. The conversation highlights the societal constructs of contagion, the stigmatization in patient-zero narratives, and the reflections of moral anxiety through vampires and zombies. Kitta also explores the implications of kiss-of-death legends and their gendered control, emphasizing the importance of vernacular beliefs in addressing contemporary health issues.
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Stories Beat Raw Facts
- Storytelling shapes health decisions more than facts alone.
- Andrea Kitta argues narratives, not just data, convince individuals to act.
Train Clinicians To Tell Better Stories
- Teach scientists and clinicians to craft narratives, not only convey facts.
- Use storytelling to build trust and communicate effectively with patients.
Internet Increases Tellability
- Online anonymity has increased tellability and destigmatization of health topics.
- Internet communities let marginalized voices shape medical discourse and recognition.



