Marketing School - Digital Marketing and Online Marketing Tips How We Buy Attention, Why I Never Try To Go For Multi-Million Dollar Deals, CEOs Are Choosing More AI, Less Jobs
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Apr 29, 2025 Explore the intriguing dynamics of buying attention in the digital landscape and the evolution of personal branding. Discover the debate on whether AI is overhyped or an underestimated asset in marketing. The hosts discuss AI's role in enhancing efficiencies while addressing the risks posed by algorithm changes. Personal anecdotes reveal how intuition must complement AI insights for strategic decision-making. Plus, learn how personal branding adapts amidst challenges to drive business growth.
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Digital Attention Is Risky
- Buying digital attention is riskier now because algorithm changes can suddenly reduce reach.
- Brand affinity with direct visitors is more stable attention than just traffic from platforms or keywords.
Crowdsourced Content Clipping
- Buying user attention through content clipping marketplaces like WAP can be a new strategy.
- This method uses crowdsourced content editors paid per view to amplify clips across channels.
Authenticity Matters in Personal Branding
- Personal brands need authenticity about their core business to be credible.
- Selling info products unrelated to actual wealth sources smells fishy to audiences.