Coaching Call: Expanding Your Reach and Republishing Content with The Cafe Sucre Farine

Dec 30, 2025

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Expanding your reach, republishing content, and prioritizing your time with Chris and Scott Scheuer of The Cafe Sucre Farine.

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Welcome to episode 551 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing the replay of a Coaching Call that we released earlier this year with Chris and Scott Scheuer of The Cafe Sucre Farine.

Coaching Call: Expanding Your Reach and Republishing Content with The Cafe Sucre Farine

In this Coaching Call, Bjork is joined by Chris and Scott, the husband-and-wife team behind The Cafe Sucre Farine, their daughter Cait, and daughter-in-law Lindsay! On their site (which they started 14 years ago!), they share food that tastes amazing and actually works in real life through easy, elegant recipes that bring people together and help build meaningful connections around the table.

Their goals for their blog include expanding their reach through social media and email marketing, introducing new team members to their audience, republishing and updating their arsenal of almost 2,000 (!!!) recipes, and figuring out how to prioritize their time.

Here's a quick overview of the questions answered during the episode:

Our audience has built a deep connection with Chris and Scott over the years. We want to expand our reach, but not at the expense of the community that has been there from the start. How do we introduce our audience to new team members without alienating them?
We have close to 2,000 recipes on our blog and haven't gone back to update or republish any of our content. Where do we start?!
What are the pros and cons of hiring someone to go through and audit our content vs. doing it in-house?
What questions do you have about email marketing?
Between a site audit, republishing content, social media, email marketing, digital products… how do you decide how to prioritize your time?
Which is better — roundup posts or emails?
Can you explain the difference between updating a post and republishing a post?
What's the distinction between Author and About pages?
Should we allow AI crawlers to access our site?
Are Amazon links allowed in emails?
How do we start and find mastermind groups?

Resources:

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