Outlines: Pioneering Circular Subscription and Recycling

Outlines is a startup that offers a new circular subscription model, focusing on responsible recycling. It started with a recyclable shower curtain, taking into account trends like circularity, subscription, and sustainability. Outlines aims to address the issue of plastic waste and low recycling rates by taking full responsibility for the products they put into the world. They provide a frictionless process for users, offering a prepaid mailer for returning old products and handling the recycling. Since its launch, Outlines has sold over 5,000 units of the shower liner, with an impressive 75% of users subscribing to recurring deliveries. They are now raising a million dollars to launch five new products and expand their user base.