Success Story with Scott D. Clary Seth Godin - Best-selling Author | How to Make Better Plans (This is Strategy)
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Oct 21, 2024 
In this engaging discussion, Seth Godin, a renowned entrepreneur and bestselling author, delves into the essence of effective strategy in today's complex landscape. He emphasizes the need for simplicity in business, highlighting the importance of understanding customer desires for genuine connection. Godin also shares captivating insights on cultural shifts in entrepreneurship and the historical context of strategy through intriguing stories, such as how potatoes altered perceptions in France. His thoughts encourage a balance between innovation and empathy, empowering listeners to craft impactful strategies.
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The Definition of Strategy
Strategy is a philosophy of becoming, focusing on who it's for and the change we seek to make. It involves choosing a path that isn't unnecessarily difficult.
Google's Early Strategy
Seth Godin recalls meeting Sergey Brin when Google was young, emphasizing that Google didn't do any outreach because they aimed to build value for existing users. This was their strategy.
Balance Risk
Entrepreneurs should balance risk rather than avoid it outright. Understanding what's in your control allows you to mitigate perceived risks effectively.