TCC Podcast #153: Conversion Content with Doug Paton

Conversion content writer, Doug Paton, is the guest for the 153rd episode of The Copywriter Club Podcast. We've known Doug since the beginning days of The Copywriter Club, so it's about time we had him on the show to talk about his approach to content writing. We asked Doug all about: •  his favorite place to fly fish (in British Columbia) •  how “not wanting to talk to people” led to his career choices •  why he chose content as his focus as a copywriter •  his stint writing books for kids—and how he landed it •  how he applies his experience writing for kids to his work today •  his process for writing content and how he grabs attention •  how he pitches new clients on content projects •  what he done to build his network and the result on his work load •  what Doug would do if he had to start all over •  his definition of “conversion content” and how its different from other content •  what he’s done to land amazing clients like National Geographic •  what he still struggles with in spite of his recent success •  how he balances work with being a dad and the other demands on his time •  what’s next in his business and what the future holds for copywriting To hear what Doug had to share, click the play button below, or scroll down for a full transcript. You can also subscribe and download this episode to your favorite podcast player (recommended). Don't miss this one.   The people and stuff we mentioned on the show: Justin Blackman Shanelle Mullins Jessica Mehring Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Transcript delayed but on its way soon...