The Warehouse Project and Parklife founder: Dropping Out of School, Petrol Bombed by Salford Gangs, Defying The “Impossible” and Building a Multi-Million Pound Party Empire

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Sacha Lord.

This is a dream come true poddy laaa

After having a oh!-so-very-lovely time at many a Warehouse Project and Parklife

Never in a million f*cking years did I think I’d be interviewing the founder, Sacha!!

What Sacha’s done for Manchester and Dance Music is WILD

🐝 Night Time Economy Adviser for Greater Manchester and Chair of Wythenshawe F.C

🐝 Founder of Parklife Festival that’s hosted, Disclosure, Snoop Dogg, Liam Gallagher and Skepta.

🐝 Founder of Warehouse Project - Europe’s biggest party

This is a proper Northern story of grit, resilience, pressure, fun and BIG FCKING FCK OFF to anyone who’s in the way of your Dreams.

Sacha’s book “Tales From The Dance Floor” is now available.

You’re in for a very lovely time

ON THE MENU:

1. The Power of MADchester: Relaxed Warm Culture + Sod Off We Can Do This Attitude
2. Ferrari vs. Bus: How Founders can Deal with The Relentless Pressure of Being a Founder
3. Sacha’s Leadership Principle: “Bottom Up” Built Teams: Filter from the bottom up + vs top down “the founder is the least important in the business”
4. How Sacha Does the Brilliant Basics: Know Everyone's Name + Do Every Single Job - Yourself
5. The Secret Genius of Warehouse: Only Open for 3 Months + Creating 6 Different Sub-Categories of Dance Music
6. Ladder Against The Wall Rule: "If you're told something is impossible, that's absolute nonsense. Go around problem."
7. Founder = First Person People Look at When There's a Problem - You Need Huge Daily Discipline to Thrive in Chaos.
8. Be Your Own Hardest Critic; The professional is hard on themselves, The amateur is kind on themselves.
9. The Traits of a Successful Promoter 1. Don't believe your own hype 2. Work hard 3. Once you create something. Don't take your foot off the pedal

Full podcast goes live Monday 8am.

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