That's What I Call Marketing Top of the Marketing Charts - August 2024
Explore the top marketing highlights from August. Dive into Sportsbet's engaging 'Elite Average Games' campaign, X's (formerly Twitter) legal battle to reclaim advertising revenue, and Teamwork.com's humorous take on client relations. Discover 'Who Gives a Crap's' unique sports sponsorship, Starbucks' new CEO appointment, Mars' acquisition of Kellogg's snack division, and Uber's venture into in-app advertising. Learn about Guinness' Premier League sponsorship, the latest from Snoop Dogg with Solo Stove, McDonald's Japan's ambitious AI ad campaign, and Cristiano Ronaldo's YouTube milestone. Plus, find out how Dunkin' Donuts is leveraging star power, HelloFresh's global campaign, and revisit the iconic British Heart Foundation ad with Vinnie Jones. And don’t miss insights into Steven Bartlett's controversial ads, and more, in this packed episode with actionable marketing strategies and lessons.
00:00 Introduction to the Podcast
00:20 Community Engagement and Support
00:56 Sportsbet's Elite Average Games Campaign
02:39 X's Legal Threats and Advertising Challenges
04:30 Teamwork.com's Client Part Two Campaign
05:55 Who Gives a Crap's Unique Sponsorship
07:11 Starbucks' New CEO and Controversial Commute
08:50 Uber's Revenue Diversification
10:30 Mars Acquires Kellogg's Snack Division
12:00 Guinness' Premier League Sponsorship
14:00 Dunkin' Donuts and The Instigators
14:56 Snoop Dogg's Solo Stove Campaign
15:39 McDonald's Japan AI Ad Campaign
17:42 Steven Bartlett's Influencer Controversy
19:23 Cristiano Ronaldo's YouTube Strategy
20:55 HelloFresh's Global Campaign
22:15 Oasis Reunion Marketing Genius
23:43 Curry's Gen Z Social Media Campaign
24:06 British Heart Foundation's CPR Campaign
25:24 DNA of Distinct
28:48 Recent episode recap and new sponsor announcement
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