Why You Need Honest Personal Branding And How To Achieve It Welcome to Episode 15 of The Marketing Umbrella Podcast in which Itamar welcomes Leonard Kim to the show. Leonard Kim is managing partner at InfluenceTree, a brand accelerator where Kim and his team build and develop your (personal or business) brand. He also spearheads digital strategy for USC's Medical Enterprise. On the side, Kim is a keynote speaker and blogs at LeonardKim.com. He currently resides in Los Angeles and loves cupcakes. Here is what to expect on this week’s show: ·        What personal branding is and why it is key for those who chose to work in marketing ·        Leonard’s story and how he went from being down on his luck to writing to being an expert in personal branding.  ·        How an owner of a marketing agency could use struggles in their life to showcase their positive selling points ·        Tips for finding the unique aspects of anyone’s story. ·        Why Leonard works with clients for 12 months. ·        How acknowledging your own fears can help guide you.   Links: http://www.leonardkim.com/ Connect with Leonard: Twitter: https://twitter.com/MrLeonardKim Facebook: http://www.facebook.com/LeonardKim LinkedIn: https://www.linkedin.com/in/mrleonardkim/ Learn more about your ad choices. Visit megaphone.fm/adchoices