TED Talks Daily The trick to powerful public speaking | Lawrence Bernstein
308 snips
Dec 7, 2024 
Lawrence Bernstein, a communication expert and seasoned speechwriter, shares insights on overcoming public speaking fears. He introduces the "coffee shop test" to help speak with ease and connect authentically. Bernstein emphasizes the importance of storytelling and emotional resonance, using real-life examples to illustrate how relatable narratives can engage audiences better. He also discusses transforming workshop dynamics to foster support and connection among participants, proving that public speaking can be as relaxed as a casual conversation.
AI Snips
Chapters
Transcript
Episode notes
The Coffee Shop Test
- Remember the "two cups of coffee" rule for public speaking.
- Approach speeches like casual conversations, not formal presentations.
Information Overload
- People remember very little from speeches due to today's busy, information-saturated world.
- This makes nervous speakers even more anxious about their performance.
The HR Head's Jargon
- Lawrence Bernstein worked with a charismatic HR head who became robotic and formal during a presentation.
- She used jargon like "LIUs" (Learning Receptor Units), confusing her colleagues.