The online business space is shifting, and the way we market ourselves and our brands must evolve with it. In this solo episode, Jen dives deep into what’s no longer working in personal branding and marketing, the outdated strategies that are repelling audiences, and what it actually takes to grow a thriving, sustainable brand in 2025.

This is a call to action for leaders and entrepreneurs who want to stand out, build genuine connections, and lead with impact—without falling into the trap of me-centric, hype-driven marketing.

In this episode, we cover:

• The problem with "Look at me" marketing and why it’s no longer effective
• Why service-based storytelling is the most powerful way to grow your brand
• The rise of AI-generated content and how to stand out in a saturated market
• Why face-to-camera content is essential for connection and credibility
• The power of podcasting and how it has generated over $2M in revenue
• The email marketing glow-up that quadrupled sales (and how to do the same)
• The future of authentic brand leadership and what it means to truly serve

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co