Throughout my career, I've been known as a health and fitness icon.

I have to admit that I sometimes find this kind of silly.

It's not that I don't think that taking care of my body is important. Far from it. My physical health remains a top priority, and this will probably be the case until the day I die. However, my days as a bodybuilder, Ironman triathlete, obstacle course racer and hardcore masochistic endurance athlete are over, and my vision for my life has notably changed (although I'm still heavily sporting in different skills, such as bowhunting and pickleball). Back in January, I released an article about how to find your purpose, and in that article, I also shared my own new purpose statement that reflects the higher priority I'm now placing in my life upon faith and family, as opposed to, say, fitness: “Love God through prayer and worship, and love my family through preparing and providing.”

A significant part of living my purpose is starting to think and talk more about money and legacy.

How you handle your finances has a substantial impact on how you show up in the world and how you show up for your family.

What this means for Jessa and me is that we are committed to only spending the money we need to spend to live a modest, satisfying life. For instance, we still go on vacations, and when we do, we don't deprive ourselves of pleasures like going to a nice restaurant. But we're careful with spending, never mindlessly purchasing things that are likely to quickly lose their appeal. Rather, we have decided that additional income that we earn will be put back out into the world to help people.

This philosophy also directly applies to the family business. The primary goal of Ben Greenfield Life is to touch lives, not to make money. However, that doesn't mean that we don't care about profitability, since we need to be profitable to continue to share with you with the help of a paid team.

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