Weekly Buzz 6/28/25: Walmart & Target Summer Deals vs. Prime Day | New Amazon AI Tool | MCF Fees Waived
Jun 28, 2025
Walmart and Target are gearing up with competing sales to challenge Amazon's Prime Day, igniting an exciting retail battle. A new AI tool from Amazon will help sellers optimize their listings, making them more competitive. In a surprising twist, Amazon is waiving some fulfillment fees for orders going to Walmart, benefiting sellers. Other updates include new compliance documentation requirements and innovative keyword tracking tools, ensuring sellers can enhance visibility while navigating significant shopping periods.
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insights INSIGHT
Big Box Stores Battle Amazon
Walmart and Target are competing with Amazon by launching overlapping summer sales events around Prime Day.
These include early access for loyalty members and extended durations to attract shoppers.
volunteer_activism ADVICE
Use Index Checker for Visibility
Use Helium 10's Index Checker tool to verify keyword indexing quickly.
Fix missing indexing words in your listing to improve visibility and ad effectiveness.
insights INSIGHT
Amazon Waives MCF Fee for Walmart
Amazon is temporarily waiving the 5% surcharge on multi-channel fulfillment (MCF) for Walmart orders until January 14, 2026.
This could make MCF more appealing and help sellers streamline inventory across marketplaces.
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Walmart and Target announced competing Prime Day sales. There's a new AI tool to optimize your listings in Seller Central, and Amazon is waiving some MCF fees for Walmart orders. These and more buzzing news this week!
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We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Wrap up the week with us as we share insights and highlights buzzing through the e-commerce world, preparing you for the upcoming trends and discussions.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart