The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet

Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million. 

 

Hit PLAY to hear: 

• How Sarah Raven skyrocketed from £8M to £22M in sales 🚀 
• The UX and tech strategies that drive higher conversions 🛒 
• Why bundling products boosts sales (without discounts!) 💡 
• The secret to making sustainability a business advantage 🌱 
• How to simplify your tech stack for smarter growth ⚙️ 
• Must-know tips for improving your site’s search & UX 🔍 

 

Key timestamps to dive straight in: 

[04:36] Emma's career journey: dining room to eCommerce. 

[08:35] Focus: UX and customer journey. 

[12:00] Eco-friendly, customer-centric nursery. 

[15:50] Refocus with MoSCoW prioritization method. 

[18:52] "Keys to Business Success" 

[21:06] Optimise website search for sales. 

[23:41] Listen to Ash’s Top Tips! 

Full episode notes here: https://ecmp.info/532

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/