This is one of the memos I wrote for the 2025 Animal Advocacy Strategy Forum, which were encouraged to be highly opinionated to generate strategy discussion.

In 2017, McDonald's refused to sign the Better Chicken Commitment (BCC), and instead set eight Broiler Welfare Commitments to be achieved by the end of 2024.

As far as I can tell, the movement responded to this by calling it humanewashing, and pushed harder for the BCC. But if McDonald's actually did do all the things they said they would, the impact on the broilers would likely be more impactful than the BCC.

I’m surprised we don’t have more Good Cops collaborating with the industry on initiatives like this.
If it does turn out to be humanewashing, we can push for alignment from the inside.
It's not that this level of engagement isn't possible for NGOs - FAI Farms and WWF do [...]

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First published:
June 18th, 2025

Source:
https://forum.effectivealtruism.org/posts/tFHEyAtr6bx93H6XR/animal-advocates-are-too-reluctant-to-sit-at-the-industry-s

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Narrated by TYPE III AUDIO.

#116 Eric Bana: Time is the biggest flex