Business Wars ENCORE: Beyond Meat vs Impossible Burger | Pressure Cooker | 1
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Dec 31, 2025 Two visionary vegans spark a fierce rivalry in the plant-based meat industry. Ethan Brown's Beyond Meat makes a splash with its chicken strips, while Pat Brown's Impossible Foods aims to revolutionize flavor with engineered yeast. The podcast dives into the drama of celebrity endorsements, PR challenges, and the quest for better meat alternatives. Discover the breakthroughs that made lab-grown burgers a culinary triumph and the intense competition that drives innovation in this climate-conscious quest.
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Hot Dog Champion Banned Over Plant Sponsor
- George Shea bans Joey Chestnut from the Nathan's hot dog contest after Chestnut signs with Impossible Foods.
- Impossible turns the public spat into a marketing win as meat eaters notice the plant-based sponsor.
Mainstream Rise Meets Cost Pressure
- Plant-based meats surged into mainstream restaurants and supermarkets after 2013 breakthroughs.
- But rising costs and price sensitivity now threaten the early pioneers' business models.
From Fuel Cells To Fake Meat
- Ethan Brown decides to leave fuel cells and start a company making meat alternatives after a bar argument about climate impact.
- He begins hunting for tech that can make plant-based meat that chews like animal meat.