Will Power
Understanding the True Value of Physical Therapy with Brandon Seigel
Dec 24, 2024
Brandon Seigel, a best-selling author and expert in private practice management with two decades of leadership, shares insights on the often-overlooked value of physical therapy. He discusses how therapists can better communicate their worth while emphasizing the balance between qualitative and quantitative value. Brandon highlights the importance of financial literacy, advocating for higher service fees to boost client relationships. He also explores the evolving work values of new professionals, emphasizing fulfillment over mere survival in their careers.
50:14
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Quick takeaways
- Recognizing and communicating both qualitative and quantitative value in therapy not only enhances patient outcomes but also improves therapists' compensation structures.
- Developing financial literacy and strategic pricing is essential for physical therapists to overcome undervaluation and foster sustainable practices while improving work-life balance.
Deep dives
Understanding Value in Healthcare
The discussion emphasizes the importance of physical therapists recognizing both their qualitative and quantitative value. Qualitative value relates to the quality of care and positive outcomes a therapist provides, such as alleviating pain and improving patients’ lives. Conversely, quantitative value involves assigning a financial worth to these outcomes, allowing therapists to establish a clear value proposition for their services. Understanding this distinction is crucial for practitioners to effectively communicate their worth and improve compensation structures within the healthcare field.
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