Build a Better Agency Podcast EP 89: Position your digital marketing agency through content with Simon Thompson
Simon Thompson is the founder of Content Kite, a content marketing company that helps digital marketing agencies increase their quality and number of leads through content marketing.
Simon has held content marketing roles for some of the largest digital publishers in Australia such as Mi9 (Microsoft + Ch9), Daily Mail, and MTV. He’s worked on content projects for major global brands such as L’Oreal, Nissan, BMW, Adidas, Disney, and Mondelez, to name a few.
Whilst he was in a good place in his publisher roles in Australia, the entrepreneurial bug eventually took hold, and he decided to go out on his own and start Content Kite. He now runs Content Kite full-time and hasn’t looked back.
What you will learn about a digital marketing agency in this episode:
- How a digital marketing agency can keep its content interesting and on topic for the business issues and challenges your customers need to solve
- Focusing all your content so it moves toward the same goal
- Optimizing your content to collect email addresses and then regularly engaging with those people
- How a digital marketing agency can effectively repurpose content across multiple mediums
- The frequency with which you must create content
- Why you should spend as much time promoting a piece of content as you do in creating it
- Influencer outreach: how to actually motivate people to share your agency’s content by positioning them as authorities
- Tools for mapping out an editorial calendar for your digital marketing agency
- Why you must share a piece of content more than once
- How Content Kite works with agencies to create amazing content