Daybreak When dark patterns become default
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Aug 11, 2025 The Indian government is pressing major tech companies to eliminate manipulative design practices from their platforms. Tactics like hidden fees and guilt-inducing pop-ups are exploited to increase user spending and data sharing. This push raises ethical questions about balancing profitability with consumer rights. As companies scramble to comply, the conversation around digital ethics and user autonomy becomes more urgent and complex.
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Government Ultimatum To Clean Up UIs
- In May 2024, India's Consumer Affairs Minister told platforms to self-audit and remove dark patterns by Sep 5.
- Companies must act or face consequences.
Hidden Fees Behind Friendly Buttons
- Amazon India's 'at this price' button hides monthly charges and fine print.
- The company also made customer service harder to reach by removing chat options.
Small Defaults And Guilt Upsells
- BookMyShow preselected a ₹1 donation at checkout without clear consent.
- Indigo used guilt-inducing pop-ups to upsell in-flight insurance and assistance.